Monday, January 18, 2010

How well did you like Cadbury Eggs?

http://news.bbc.co.uk/2/hi/business/8466829.stm

So, Kraft, the company that owns such food products like Mayonaise and Oreos, is now attempting to buy Cadbury, the confectionery company that produces Cadbury eggs.

The article is disappointing, focusing on the numbers of the trade but not discussing the impact that such a purchase might have. It mentions a loss to Cadbury's workforce, but doesn't explain why such a loss might occur, nor give us any real rough estimate of what that loss might entail. Further, it doesn't mention any competitor offers and waits until the second to last paragraph prior to the Job impact to even state there ARE competitors.

Overall, I feel this article wasn't worth the Headline space it received, and could have been tagged onto a previous article about the same topic without any real loss to the readers.

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